中外酒店白金奖
民族品牌奖
广州花园酒店
THE GARDEN HOTEL,GUANGZHOU
——一座装满了民族传统精华博大的经典作品
A PROFOUND CLASSICAL WORK, FULLY FILLED WITH NATIONAL TRADITION PRIME
【获奖理由】
一座博大的装满了民族概念的最传统典雅的，然而又是最朴素的“花园酒店”，当之无愧的站在中国南方这座国际贸易的代表城市，从建筑到服务到管理；从浩浩皇族气度的金色大厅到特色鲜明的各色食街，都是民族精华；它影响并推动着世界各国友人对中国酒店的认识认知与认同；它是国际酒店在中国本土化演变进程中一个必然学习的标志性楷模。
It is a garden-hotel seemed so plain and fully filled with national tradition prime. It deserves to erect this international trade-orientation city in South China. It presents all national prime concluding architecture, service, management, royal lobby and distinctive and also stimulate world people to recognize Chinese style hotels, and set an marked example for the course of localization.
浙江国大雷迪森酒店管理公司
SINO HOSPITALITY MANAGEMENT CO.,LTD.
——融汇古今文化的民族品牌
A NATIONAL BRAND ABSORBING AND ACQUIRE CULTURES FROM BOTH FROM ANCIENT AND MODERN TIMES
【获奖理由】
象她所传播的名字，雷迪森，于中国传统文化中融入了国际概念；于传统中不乏旅游商务无国界的现代元素，其标志好象一位江南的才女融会并精通各国语言，使之往来无阻而畅通！雷迪森，为自己创造了先锋品质，叫得响亮做得优秀，一个民族式的国际化品牌。
As with what she promulgates, the name, SINO indicates that it merge China’s traditional culture into international concepts. Its symbol assimilated to a blue stocking living Jiangnan, who acquires well myriad foreign languages and is able to roam in any countries. The SINO create itself the leading quality and a highlighted global brand with national elements.
杭州香溢酒店管理有限公司
HANGZHOU SUNNY HOTEL MANAGEMENT CO.,LTD.
——中国酒店行业品牌成功扩容的楷模
THE EXAMPLE REALIZING BRAND EXPANSION SUCCESSFULLY IN CHINA’S HOSPITALITY INDUSTRY
【获奖理由】
香溢，这个名字不仅仅在中国烟草系统联号成功得非常响亮，而且是中国所有行业产业成功联号的希望，或曾经努力联号没有取得成功的系统，都值得借鉴和学习的一块民族自主的系统性品牌。香溢能够形成品牌，并得以传播扩大影响而成为诸多产业系统学习的楷模，与香溢自身的名字和香烟巧妙谐音分不开；当然，其成功之道并不仅仅于此。
A very sounding name, the SUNNY associates company in Chinese tobacco system and otherwise a hopeful associated company in all Chinese industries. It is also an independent national brand followed by those who ever tried to mount associated company but failed to. The SUNNY and TOBACCO is a pair of partial tone in Chinese so its fluent tone may be one of the reason that has its name promulgated broadly as an prominent example.
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