中外酒店白金奖
最具影响力酒店集团
开元国际酒店管理公司
NEW CENTURY INTERNATIONAL HOTEL MANAGEMENT CO.,LTD.
——民营的，市场的，战略的扩张的产业化代名词
A PRONOUN OF INDUSTRIALIZATION OF CIVILIAN, MARKET, STRATEGY AND EXTENSION
【获奖理由】
“开元”这个名字，已经成为中国旅游业而不仅仅是酒店产业向往的一个品牌；她代表了民族的，民营的，前卫的，市场的，战略的，自由资本的，产业化发展目标明确的，等等，整个中国旅游酒店业概念性的代名词。尤其是民族品牌的影响力得到了良好的延伸和发展；更深的层面推动了中国酒店的进步。
New Century has become a promising brand in China tourism as well as in hotel industry. It is the pronoun of the whole China tourism and hotel industry, representing nation, civilian, fashion, market, strategy, free capital, clear development target of industrialization, etc. Especially, the influence of national brand obtains favorable extension and development and encourages the progress of China hotels in a deeper level.
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